Online product sales are driven by eCommerce websites. Next time you’re shopping online, pay close attention to the website you’re using.
There is something to be said about a high-quality eCommerce web design.
If your business sells anything online, one of the smartest investments you can make is in your website.
Make your shopper’s experience seamless, and you’ll see it pay dividends in revenue.
Here are a few tips to make your eCommerce web design financially successful.
Easy Utility & Clarity Of Message
Your customers should find your website easy to use. If not, forget about selling anything.
Your website layout needs to be clear, efficient, and clear of confusion. Make products easy to browse and find. Use categories and tags as necessary to make searching and filtering easy.
Also, make your website value proposition clear and not vague. What you sell should be obvious to any visitor.
Make sure your Home page and product landing pages use easy to read text and have a clear call to action.
Also, try using fewer words. Start with bullet points with the option of drilling down to more depth if they need it.
People don’t read wordy, jargon-filled product descriptions – they skim. They prefer browsing sites loaded with nice, quality pictures of the products they are shopping.
Pictures have the ability to communicate messages which words often fail to convey. So be certain to put relevant pictures on your site to promote your gods and services.
Make sure not to put up pictures that are outdated or irrelevant to your sites’ content and message.
Cohesive Color Combinations
It is very important to carefully consider the color combinations of your website.
There is a fine line that one must be aware of with an eCommerce web site in that you must take precautions to not be flagrant or too dull in the color choices.
The colors should not invoke any type of negative response or feeling from the site’s visitors. You do not want to deflect from the visitor viewing the items that can be purchased.
Attractive color combinations that are not too outlandish serve well to provide visual enjoyment of the visitor, while making call to actions easily contrast against the primary colors.
These days, it’s a clear fact that not everyone is using the same operating systems or web browsers on the internet.
It is for this reason that you must be certain that your eCommerce web design is compatible with different browsers.
If it is not compatible then you will be drastically limiting the amount of traffic you will be able to receive to your site.
Low traffic = low sales!
Some sites have incorporated Flash design in their site development. Be careful doing this.
Unfortunately, not all search engines access the information in Flash.
While the functionality of Flash is a positive for visitors it may be best to develop a Flash and Non-Flash version of your site so search engines can read your site content.
Your Website’s Sales Are In Your Hands
No matter how great your product is, if your web design is horrible it won’t matter one bit.
Make the design and functionality of your eCommerce website the highest priority before launching.
It can literally mean the difference between your business succeeding or failing.
We specialize in eCommerce web design and can help you design the perfect website for your product and business.
Contact us to set up a time to come by our Omaha office, or simply call us at (402) 522-6139 to discuss your project.